Brand Info: Laissé Passé (レッセ・パッセ)

 

Brand Info: Laissé Passé (レッセ・パッセ)

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Quick Info:

Active from- 1986 to present

Official Website- laissepasse.jp

Socials- Instagram, blog

Associated brands- APC, IL BISONTE, KEITH, CLAUS PORTO, SCAPA, SMYTHSON, Marimekko, Repetto (all owned by LOOK INC.)

    Hello everyone! Today's brand is Laissé Passé, also spelt as LAISSE PASSE. Laissé Passé is a brand that could fit a lot of styles, but I think it fits larme kei/girly kei the best. Very flowy and elegant, with lots of floral prints and pretty sheer fabrics. Laissé Passé has a two sub-brands, one of them being Fleur (フルール). Fleur debuted in December 2022 with a flurry of flower prints instead of snow, like how it is where I live :'). The second is Début de Fiore (デビュー・ド・フィオレ). I couldn't find the exact release date, but the earliest mention of it I found online is from 2001.  They did a collab with Docomo for Début de Fiore Docomo mail themes, which are so cute they make me think we should bring back personalized emails, pretty please with a cherry on top.

    If you want some extra reading material, here is what I used for my info: Pitchbook, fashion-press.net, and look-inc.jp.

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