Brand Info: Lilia & Lace
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Quick Info:
Active from- 2023 to present
Associated brands- None
Hi everyone! Today’s brand is actually not an Asian brand like usual; it’s actually an American brand made by Ashuri Bear. It’s an adorable, size-inclusive brand that ranges from size XS to 4X. In a world of J-fashion brand free sizing, I’m happy to see a brand with proper sizing. I hope more brands start having wider sizing ranges like this one and DreamV. I don’t even understand regular sizing, so free sizing feels like these brands are doing active warfare on my poor little brain.
They released their first collection, Strawberry Bunny, on January 24th, 2023. This collection included a blouse, a skirt, a dress, and a bow hair clip/pin. I think these pieces would be super cute in a sweet lolita coord!




The stripes remind me of cake layers, or a tiered cake with a shell border! That might just be my sweet tooth talking, though. I personally feel like a wide neckline looks flattering on everyone, so these bring me joy. And who doesn't like ruffles?
Their second collection, Casual Line, was released on December 21st, 2023. This one's my favorite so far since I've been in my himekaji era recently, so I'll chat about this one a little longer. This one also has different color options, so I'm only playing favorites just a little bit.
First up is their Bunny ear knit sweater with engraved heart charms. Big bows are a staple of hime fashion, and this sweater doesn't disappoint! This sweater feels like if Liz Lisa's winter collections and DearMyLove kissed, or collaborated, or whatever you wanna call it. There are three color options: pink, cream, and black. Perfect for ryousangata, himekaji, and jirai kei.
The picture above is the back of the sweater paired with their floral and plaid skorts, the second half the the collection.
These skirts have pockets! Pockets everyone! With the insane prices sukapans are being sold for these days, these skirts are an absolute blessing. I love the bloomers these have. I've noticed that a lot of sukapans' shorts' lace trim tends to not show when worn, and these skirts certainly don't have that problem. Did I mention the pockets? God, I love pockets.
It seems like they're going to release a new collection soon called Lavender Tea Party. As a certified purple lover, I'm very excited to see what they're cooking up. If you want to follow their progress, here's their Instagram, website, and their designer's Instagram. ♡
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