Brand Info: Swankiss (スワンキス)
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Quick Info:Active from- 2013-2023
Official Website- Defunct, Wayback Machine archive
Socials- Twitter, blog, Instagram, Facebook
Associated brands- (sister-brand) MISS ME BY CHALING
Hi everyone! Today’s brand is Swankiss. Produced by Saaya Hayashida, their first store opened on the third floor of Shibuya 109 on March 8th, 2013. Swankiss was heavily featured in the girly magazine Larme, linking it to Larme’s style in the same way that early Liz Lisa was to Himekaji. They even collaborated in 2019 to make makeup for a free gift to accompany Larme's magazine. Kinda an odd choice for a magazine and a clothing brand, but it's not Swankiss's only strange collaboration.
In the same year, Swankiss also collaborated with Bodyline to create, drumroll please, Halloween costumes...? It's not a bad choice by any means. The costumes are pretty cute, but I'd really like to know how they settled on Halloween costumes lol. There were seven different costumes to choose from: Rabbit Ballerina, Like A Bear, Mysterious Sister, Cute Dalmatian, Lady Leopard, Chinese dress, and Heart Nurse. Personally, my favorite would probably be the bunny or the bear costume.
Usually, I like to go through the changes in style throughout the years, but Swankiss is one of those brands that kept a consistent style even in the end. There's not much to comment on other than cute, cute, and cute! Although their Shibuya location closed back in 2016, it was ultimately the pandemic that caused their closure in 2023.
(2013 vs 2022 Swankiss)
Here is the stuff I read: Stephano, Street Girls Snap, News Live Door, and Gallery O.
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