Brand Info: Cherir la femme (シェリー ラ ファム)

 

Brand Info: Cherir la femme (シェリー ラ ファム)

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Quick Info:

Active from- 2005 to 2020 (closer date based on Franché Lippeé's)

Official Website- None

Socials- None

Associated brands- (sub-brand of)Franché Lippeé, Yukiemon

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Brand Info: Lilia & Lace

 

Brand Info: Lilia & Lace

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Quick Info:

Active from- 2023 to present

Official Website- lillaandlace.com

Socials- Instagram

Associated brands- None

    Hi everyone! Today’s brand is actually not an Asian brand like usual; it’s actually an American brand made by Ashuri Bear. It’s an adorable, size-inclusive brand that ranges from size XS to 4X. In a world of J-fashion brand free sizing, I’m happy to see a brand with proper sizing. I hope more brands start having wider sizing ranges like this one and DreamV. I don’t even understand regular sizing, so free sizing feels like these brands are doing active warfare on my poor little brain.

    They released their first collection, Strawberry Bunny, on January 24th, 2023. This collection included a blouse, a skirt, a dress, and a bow hair clip/pin. I think these pieces would be super cute in a sweet lolita coord!

    The stripes remind me of cake layers, or a tiered cake with a shell border! That might just be my sweet tooth talking, though. I personally feel like a wide neckline looks flattering on everyone, so these bring me joy. And who doesn't like ruffles?

    Their second collection, Casual Line, was released on December 21st, 2023. This one's my favorite so far since I've been in my himekaji era recently, so I'll chat about this one a little longer. This one also has different color options, so I'm only playing favorites just a little bit.

    First up is their Bunny ear knit sweater with engraved heart charms. Big bows are a staple of hime fashion, and this sweater doesn't disappoint! This sweater feels like if Liz Lisa's winter collections and DearMyLove kissed, or collaborated, or whatever you wanna call it. There are three color options: pink, cream, and black. Perfect for ryousangata, himekaji, and jirai kei.

    

    The picture above is the back of the sweater paired with their floral and plaid skorts, the second half the the collection. 

    These skirts have pockets! Pockets everyone! With the insane prices sukapans are being sold for these days, these skirts are an absolute blessing. I love the bloomers these have. I've noticed that a lot of sukapans' shorts' lace trim tends to not show when worn, and these skirts certainly don't have that problem. Did I mention the pockets? God, I love pockets.

    It seems like they're going to release a new collection soon called Lavender Tea Party. As a certified purple lover, I'm very excited to see what they're cooking up. If you want to follow their progress, here's their Instagram, website, and their designer's Instagram. ♡

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Brand Info: Franche Lippée (フランシュリッペ)

 Brand Info: Franche Lippée (フランシュリッペ)

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Quick Info:

Active from- 1999 to 2020

Official Website- defunct, Wayback Machine archive

Socials- Instagram, Twitter, Facebook

Associated brands- Cherir la femme, DANS SON POCHE, Yukiemon

    Hello everyone! I already keep a list of brands organized by tags that I already do research for, so I decided to make a blog to share my list! It's painstaking to do these things, and not everyone has the time to so I'll do it for you guys so you don't have to suffer. Plus, this is a fun excuse to show off my pieces. Franche Lippée is one of my favorite brands. Its designs are so unique and are just so darling! The brand was launched in 1999 and unfortunately ended in 2020. But, fortunately, soon after the head chief designer of Franche Lippée, Yukie Matsuura (松浦由起江), created her own brand, pause for effect, yukiemon! Plus, there was also a memorial book released that came with a tote bag, so life isn't too miserable.

     While Franche Lippée isn't exactly a Mori kei brand, a lot of girlies, including me, incorporate their pieces in their outfits. I definitely think that some of their pieces are just Mori kei, though. Especially stuff from their sub-brand, Franche Lippée Black. It was made in 2009 with an older audience in mind, with more subdued colors and less playful patterns. The main Franche Lippée brand has some absolutely gorgeous prints that remind me of Claude Monet paintings. But I can definitely understand wanting some more casual pieces.

 

     I mean, look at that gorgeous print! I own a dress that I feel is a pretty good example of how pretty these pieces are, too. She reminds me of a strawberry and has the cutest ladybug pattern! Even the slip dress that's underneath it also has ladybugs. The details on these pieces are insane. I just can't get enough of them.

    I have some other Franche Lippée pieces, but I think I'll probably show them off in a different post. If not, they are on my Pinterest.

     Franche Lippée also has a sister brand called Cherir la femme (シェリー ラ ファム) that was released in 2005 and also closed in 2020. And another called DANS SON POCHE (ファッションアイテム一覧), though I couldn't find much info on it. Franche Lippée and its sister brands also sold textiles and stationery.

    
    Here are extra resources if you're interested! Fashion Press, MAMAJO Blog, youkiya blog, Acrphilia, and WEAR.

 

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